From point reading pen, learning tablet to dictionary pen, misprint printer, early education robot, from preschool education to K12 education to higher vocational education, there are more and more categories of educational intelligent education hardware, more and more application scenarios, and more popular market response.
The Prospective Industry Research Institute estimates that from 2017 to 2020, the scale of China’s education intelligent hardware market will increase year by year, reaching 34.3 billion yuan in 2020, up 9.9% year on year, of which the traditional category (student tablet, point reading pen, early education machine, etc.) will be 25.4 billion yuan; The market size of emerging categories (scanning pens, writing pens, intelligent work lights, etc.) is about 8.9 billion yuan.
It is expected that by 2024, the overall market size of China’s education intelligent hardware is expected to exceed 100 billion. Education smart hardware ushers in the home moment
In the past, K12 education was once regarded as the longest and largest track in the field of education. On the evening of July 24, when the General Office of the CPC Central Committee and the General Office of the State Council issued the Opinions on Further Reducing the Burden of Students’ Homework and Off-school Training in the Compulsory Education Stage (hereinafter referred to as the “Double Reduction” document), the new policy was issued, and the glorious era of K12 discipline counseling ended. The institutions were either closed down or transformed, and the industry changed overnight. The focus turned to quality education, vocational education, and also turned to educational intelligent hardware.
Educational intelligent hardware, a circuit with surging demand and booming production and sales due to the outbreak of the epidemic in the spring of 2020, and a market with the potential of 100 billion market scale, may usher in the real home moment in the summer of 2021.
Big factories set off a war on educational intelligent hardware
In the education intelligent hardware industry, iFLYTEK, Ape Tutoring, Byte and Xiaomi have also issued relevant hardware products,
The ByteDance of the newly entered education field launched its only educational intelligent hardware “Vigorously Intelligent Operation Light” in October last year;
In March this year, Tencent Education also officially announced the new product “AILA Intelligent Work Light”;
According to the report of Dokyo.com, an intelligent learning lamp is also being incubated inside the operation group. The learning instruction is “Xiaobang, Xiaobang”.
The giants of large factories are brewing to build “intelligent learning lights”, which is not to value the profits of intelligent hardware, but to combine them as the software and hardware of the ecological platform, and also to build a new traffic entry and create a learning ecological closed-loop.
Educational intelligent hardware is originally a hardware terminal product developed for teaching and learning groups that can realize sensor interconnection and intelligent interaction. What drives this series of changes is not only the competition from peers, but also the needs of users.
Users’ demand for new experiences brought by technology to education has changed from scratch, and from there to more emphasis has been placed on the personification of artificial intelligence carried on educational intelligence hardware products. This personification is not only the personification of interpersonal interaction, but also the personification of thinking mode, that is, “more intelligent”.
Some people may worry about the prospect of educational intelligent hardware in the context of “double reduction”?
In fact, educational intelligent hardware has little to do with “double reduction” (reducing the burden of homework and off-campus training). Its orientation is more to be an auxiliary learning tool, a good helper to improve learning efficiency, rather than a teacher who can do everything. With its relatively mature application technology, educational intelligent hardware can support the “double reduction” reform through its innovation and better meet diversified needs.
Therefore, more and more home-based educational intelligent hardware has emerged, such as children’s watches, story machines, dictionaries, pens, intelligent homework lights and other products.
The education intelligent hardware industry is growing rapidly. According to the AIMedia Consulting report, the scale of China’s education intelligent hardware will reach 45.3 billion in 2021, an increase of about 32% compared with the market size in 2020.
Summary
Under the current technological development and market structure, only those companies that have both the strength of hardware research and development, supply chain, and strong teaching and research foundation have the opportunity to become winners.
The landing of more cutting-edge technologies will surely lead to new products and business models. When a new category is created, it will also bring more new consumption scenarios, which will promote the rapid development of the company’s business.
The current group of players competing for educational intelligent hardware products are building more digital learning closed-loop by virtue of their keen ability to capture user needs, as well as the accumulation and research and development of technical capabilities, which will also bring more innovative thinking and new directions for the future of educational intelligent hardware products.
