Recently, the “T ü V Rheinland” (hereinafter referred to as “T ü V Rheinland”) “Quality Wins China” South China Media Exchange was held in Shenzhen. This year coincides with the 20th anniversary of the establishment of Dewey Rheinland Shenzhen Company. Ms. Hu Lili, Chief Operating Officer, first introduced the growth process of Shenzhen Company over the past 20 years to all guests and media, and gave a prospect for the future development direction of the company. At the exchange meeting, Yang Jiajie, Deputy General Manager of the Electronic and Electrical Products Service Department of Rheinland T ü V Rheinland Greater China, worked with experts in the field of wearable devices, as well as representatives of well-known enterprises in the field of intelligent hardware,
Hu Lili, Chief Operating Officer of T ü V Rhine Shenzhen
In 2015, as topics such as “Internet plus” and “intelligent manufacturing” continue to heat up, most enterprises are actively changing their thinking, meeting the changes of the times, and exploring new fields combining traditional industries with “Internet plus”. Among them, intelligent hardware is undoubtedly one of the emerging markets with great development potential in many innovation directions. The intelligent hardware market represented by wearable electronic products is on the rise, and more and more enterprises are involved in the research and development of new products. However, there is no uniform standard for product safety, performance, interoperability and durability.
Smart hardware market faces challenges
The intelligent hardware market has mushroomed, characterized by a wide variety of products, high user acceptance, and enterprise innovation. Domain segmentation, platform strategy, and big data will play a major role in the future. Yang Jiajie believes that whether it’s the current hot smart home or the Internet of Things, enabling intelligent interaction between people and things is all about making products better understand themselves and making life simpler and more convenient.
Yang Jiajie, Deputy General Manager of Electronic and Electrical Products Service Department in Greater China, Rheinland T ü V, Germany
Currently, the enterprises in the intelligent hardware market are mainly Internet enterprises, mobile phone enterprises, and new hardware enterprises. These three types of enterprises have different advantages and challenges. For the Internet, it has the advantages of software services, online channels, and a combination of software and hardware, but hardware design, supply chain control, and after-sales service are shortfalls. Mobile phone companies have great advantages in hardware design, supply chain control, and other aspects, but their disadvantages are narrow product range and high trial production costs of new products. On the contrary, new hardware companies have low costs and great cooperation flexibility, but lack manufacturing and technological precipitation.
The serious homogenization of intelligent products has become an undisclosed fact in the industry. Yang Jiajie said that the biggest challenge facing the intelligent hardware market is that there is no unified standard for the quality of products, and the safety and stability of rapidly changing intelligent products can not be certified. Children’s phones and watches radiate beyond mobile phones, and Fitbit smart bracelets cause skin allergy and other events frequently. Take the smart bracelet as an example. There are many brands of bracelets on the market, and the claimed functions are also similar. In a large number of homogenization, how to make excellent products stand out and let consumers know what kind of products are good is an urgent problem to be solved in the intelligent hardware industry at this stage.
UAV is a very popular word recently. According to the feedback of a UAV user sold on Amazon’s official website, 37% of UAV products have crashed, 17% can’t work at all, 18% complain about poor after-sales service, and other problems include products, missing parts in packaging, etc. What are the hidden security risks behind these complaints? If the manual does not explain to the consumer what kind of occasions cannot use a certain type of UAV, it may encounter risks due to incorrect use. There may also be no chance for anyone to be used for illegal activities, which is a factor to be considered in this industry and this type of products.
Yang Jiajie said at the meeting, for example, at the beginning of 2014, many partner brands of Germany Rhine T ü V once said that they had invested a lot of manpower, material resources and energy to develop a wearable device product, but found that similar products already exist in the market, and the price preset was very low. Can the testing agency help them tell consumers that their products are better? “Consumers cannot be distinguished from each other in terms of functions and brochures, which is the motive force and original intention of our service development,” said Yang Jiajie.
In addition, the industry also lacks a platform to link various isolated intelligent hardware. Yang Jiajie believes that this directly leads to the inability of intelligent products to become rigid demand.
How to standardize the intelligent hardware industry
According to the data, as of 2014, the share of smart bracelets in the entire smart wearable device market was 61.2%, smart watches 23.7%, smart armbands 8%, smart running shoes 3.7%, and smart glasses 2.6%.
As an emerging industry, intelligent wearable is facing the demand of the mass consumer for fashion, functionality and entertainment. Yang Xin, secretary-general of China’s wearable computing industry technology innovation strategic alliance, believes that the hot spots and directions of development are just needed in two aspects: first, tracking and positioning, serving the elderly and children; Second, health needs. However, under the bright development prospect, we also see the bottleneck of industry growth: first, batteries; The second is charging speed. The biggest difficulty is the formulation of standards and technical breakthroughs, such as children’s watches, indoor positioning and other issues, if not solved, children’s safety care cannot be achieved. This requires national and international organizations to provide technical standards, because this is not a problem for manufacturers, but for technical standards.
It is understood that the China Wearable Computing Industry Technology Innovation Strategic Alliance was established in October 2014, with core members including major manufacturers in three major industries, about 50 investment institutions, and national development zones. Currently, the strategic alliance is developing the world’s first wear industry standard. “The text has been prepared and is currently being revised, and can be released as soon as October this year. We are also applying for an international standard, which will be the world’s first wearable standard,” Yang Xin said. He said that the standards formulated were based on drawing on advanced international standards, and some of them were higher than international standards. As long as the manufacturer complies with this standard,
Yang Jiajie